Copyright 2005 Brian Beshore How do you get the most out of your list? We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what? Once you have a list of any size built-up, you must start broadcasting to it. This is important for a couple of reasons; 1. You have to realize that a good percentage of your list will have people that are new to marketing on it. You might think of these subscribers as being in a kind of stasis--they're really just checking things out. So one purpose of broadcasting is to stir up some interest or excitement among these new-comers. One good way to do this is with contests. For example a friend of mine had a referral contest and the prize was $200.00 cash. The great thing about this contest was that, even if you didn't win, you still got a lot of really great free things for signing-up, and it was free also. 2. You will make many more sales and sign-ups with your broadcasts. Don't broadcast more than about once a week, but do broadcast. One week, give away freebies, or have a contest or business tips, the next week advertise. Be charming and entertaining. Use some flare, to have a more distinct personality and stand out from the crowd of faceless form letters! Remember, if you don't broadcast to your list and keep it active, your list may soon shrink to nada. |
